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Dictionary by pitch.dog
Approvals, claims & legal copy · Working

Advertising claim

Also called: product claim, Claim

ELI5

A statement about a product, service or outcome that may require evidence and legal approval.

Used in conversation

“Legal needs evidence for the advertising claim before the agency locks the script.”

Pitch context

You may encounter “Advertising claim” in advertising & director treatments conversations or materials.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Caution

Meaning and consequences may change by contract, collective agreement, territory or law. This entry is orientation, not legal advice.

Connected terms

When the words have to travel

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Sources & evidence · 6

Direct term-level sources and supporting source families.