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Dictionary by pitch.dog
Approvals, claims & legal copy · Working

Advertising localisation

Also called: localization

ELI5

Adaptation of an advertisement for a specific language, territory, law, product or culture.

Used in conversation

“The agency wants the advertising localisation addressed clearly in the next round.”

Pitch context

You may encounter “Advertising localisation” in advertising & director treatments conversations or materials.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • LocalisationThe search label “localization” can route to both entries.
When the words have to travel

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Sources & evidence · 4

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.