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Dictionary by pitch.dog
Approvals, claims & legal copy · Working

Agency cut

ELI5

An edit reflecting agency creative decisions and feedback.

Used in conversation

“Let’s confirm the agency cut before the director starts the next treatment draft.”

Pitch context

You may encounter “Agency cut” in advertising & director treatments conversations or materials.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Caution

This usage is established in practice but is not fully standardised. A domain specialist should review it before release as canon.

When the words have to travel

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Sources & evidence · 4

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.