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Agency, client & brand roles · Core

Art director (advertising)

Also called: AD

ELI5

An agency creative who develops the visual idea and execution with a copywriter or wider team.

Used in conversation

“The art director needs the latest materials before the next agency call.”

Pitch context

You may encounter “Art director (advertising)” in advertising & director treatments conversations or materials.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

When the words have to travel

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Sources & evidence · 4

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.