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Dictionary by pitch.dog
Audience promise & positioning · Working

Audience promise

Also called: viewer proposition

ELI5

The expected emotional, story or formal pleasure offered to viewers.

Used in conversation

“Can we make the audience promise clearer in the season overview?”

Definition

The expected emotional, narrative or formal pleasure offered to viewers.

Here “Audience promise” means: The expected emotional, narrative or formal pleasure offered to viewers.

Pitch context

You may encounter “Audience promise” in scripted television conversations or materials.

Why it matters: Explains how series are structured, staffed, commissioned, produced and released.

When the words have to travel

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Sources & evidence · 6

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.