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Dictionary by pitch.dog
Deliverables, lengths & platform versions · Core

Behind-the-scenes deliverable

Also called: BTS, behind the scenes

ELI5

Footage or photographs documenting the production for publicity, social or internal use.

Used in conversation

“The agency wants the behind-the-scenes deliverable addressed clearly in the next round.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

When the words have to travel

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Bring the script, brief or half-formed thought. We help find the shape people need to understand.

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Sources & evidence · 6

Direct term-level sources and supporting source families.