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Dictionary by pitch.dog
Bidding, estimating & procurement · Core

Bid pool

Also called: bidder pool

ELI5

The production companies or directors competing for a commercial opportunity.

Used in conversation

“The agency wants the bid pool addressed clearly in the next round.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

When the words have to travel

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Sources & evidence · 6

Direct term-level sources and supporting source families.