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Dictionary by pitch.dog
Agency, client & brand roles · Working

Brand manager

ELI5

A client-side role responsible for a brand’s positioning, performance and approval of marketing work.

Used in conversation

“The brand manager needs the latest materials before the next agency call.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

When the words have to travel

Need a deck, treatment or show bible?

Bring the script, brief or half-formed thought. We help find the shape people need to understand.

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Sources & evidence · 6

Direct term-level sources and supporting source families.