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Dictionary by pitch.dog
Localisation assets & quality control · Working

Burned-in text

Also called: burnt-in, hardcoded

ELI5

Text permanently rendered into the video image.

Used in conversation

“The production plan needs to address the burned-in text before work begins.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Explains access, language adaptation, care, provenance and emerging synthetic-media responsibilities.

When the words have to travel

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Sources & evidence · 13

Direct term-level sources and supporting source families.