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Dictionary by pitch.dog
Selection, ratings & decisions · Core

Buyer fit

ELI5

The degree to which a project matches a particular buyer's audience, remit, brand, budget, schedule and current needs.

Used in conversation

“Buyer fit came up in the buyer’s feedback, so we should answer it clearly.”

Pitch context

You may hear “Buyer fit” while preparing, delivering or following up a pitch.

Why it matters: Helps you understand how projects are presented, submitted, discussed and followed up.

When the words have to travel

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Sources & evidence · 7

Direct term-level sources and supporting source families.