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Dictionary by pitch.dog
Positioning, fit & persuasion · Core

Call to action

Also called: CTA

ELI5

A pitch instruction or invitation telling the reader or listener what decision or next step is being requested.

Used in conversation

“End the pitch with a clear call to action: the exact decision or next step you want.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps you understand how projects are presented, submitted, discussed and followed up.

Connected terms

  • Call to actionAn advertising call to action asks the audience to act; a pitch call to action asks the recipient for a decision or next step.
When the words have to travel

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Sources & evidence · 9

Direct term-level sources and supporting source families.