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Dictionary by pitch.dog
Page structure & editorial elements · Working

Callout

Also called: annotation, highlight

ELI5

A short piece of text or graphic emphasis that draws attention to a specific detail.

Used in conversation

“The deck should use the callout consistently rather than as decoration.”

Pitch context

This names a document, asset or development step that can appear in a pitch package.

Why it matters: Tells you what document, visual asset or file someone is asking for or reviewing.

When the words have to travel

Need a deck, treatment or show bible?

Bring the script, brief or half-formed thought. We help find the shape people need to understand.

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Sources & evidence · 6

Direct term-level sources and supporting source families.