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Dictionary by pitch.dog
Creative & craft approaches · Specialist

Choreography approach

ELI5

The plan for body, camera, object or crowd movement within the commercial.

Used in conversation

“Can you send the revised choreography approach before the next client call?”

Pitch context

You may encounter “Choreography approach” in advertising & director treatments conversations or materials.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

When the words have to travel

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Sources & evidence · 4

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.