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Bidding, estimating & procurement · Working

Cost consultant

Also called: cost controller

ELI5

A person hired to analyse and compare advertising production costs and bids.

Used in conversation

“Please bring the cost consultant into the next agency call.”

Definition

A specialist engaged to analyse, compare or advise on advertising production costs and bids.

Here “Cost consultant” means: A specialist engaged to analyse, compare or advise on advertising production costs and bids.

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

When the words have to travel

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Sources & evidence · 6

Direct term-level sources and supporting source families.