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Dictionary by pitch.dog
Agency, client & brand roles · Working

Creative director

Also called: CD

ELI5

A senior agency creative responsible for the overall creative direction and quality of the campaign.

Used in conversation

“Can the creative director join the next agency call?”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

When the words have to travel

Need a deck, treatment or show bible?

Bring the script, brief or half-formed thought. We help find the shape people need to understand.

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Sources & evidence · 6

Direct term-level sources and supporting source families.