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Selection, ratings & decisions · Core

Decision-maker

ELI5

A person with authority to approve, commission, finance, buy, award or reject the proposed work.

Used in conversation

“The decision-maker needs the latest materials before the next pitch meeting.”

Pitch context

You may hear “Decision-maker” while preparing, delivering or following up a pitch.

Why it matters: Helps you understand how projects are presented, submitted, discussed and followed up.

When the words have to travel

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Sources & evidence · 7

Direct term-level sources and supporting source families.