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Dictionary by pitch.dog
Approvals, claims & legal copy · Working

Director’s cut (advertising)

Also called: director cut

ELI5

The director’s preferred edit before or alongside agency and client revision.

Used in conversation

“Let’s confirm the director’s cut before the director starts the next treatment draft.”

Pitch context

You may encounter “Director’s cut (advertising)” in advertising & director treatments conversations or materials.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

When the words have to travel

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Sources & evidence · 4

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.