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Director search, rosters & representation · Core

Director's rep

Also called: rep

ELI5

A representative marketing directors and facilitating commercial opportunities and negotiations.

Used in conversation

“The director's rep needs to be explicit in the treatment, not left for production to guess.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

When the words have to travel

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Sources & evidence · 6

Direct term-level sources and supporting source families.