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Dictionary by pitch.dog
Approvals, claims & legal copy · Working

Endboard

Also called: end card, end board, endcard

ELI5

The closing branded frame containing logo, message, product, offer, legal text or call to action.

Used in conversation

“The agency wants the endboard addressed clearly in the next round.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • SuperAn endboard is the closing graphic composition; a super is individual on-screen text that may appear anywhere.
  • BumperA bumper may still require an endboard or brand close.
When the words have to travel

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Sources & evidence · 6

Direct term-level sources and supporting source families.