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Dictionary by pitch.dog
Brief, strategy & proposition · Core

Mandatory

Also called: mandatories

ELI5

An element that the execution must include, such as product action, logo, claim, legal text or brand device.

Used in conversation

“The agency wants the mandatory addressed clearly in the next round.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • Legal copyA mandatory is any required element; legal copy is required wording addressing regulatory or legal conditions.
When the words have to travel

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Sources & evidence · 6

Direct term-level sources and supporting source families.