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Dictionary by pitch.dog
Usage, talent & commercial rights · Core

Media

Also called: usage media

ELI5

The channels or forms in which advertising may be used, such as TV, online, cinema or social.

Used in conversation

“The agency wants the media addressed clearly in the next round.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

When the words have to travel

Need a deck, treatment or show bible?

Bring the script, brief or half-formed thought. We help find the shape people need to understand.

See how pitch.dog can help
Sources & evidence · 6

Direct term-level sources and supporting source families.