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Dictionary by pitch.dog
Creative & craft approaches · Working

Narrative approach

ELI5

The treatment’s explanation of story progression, point of view and dramatic handling.

Used in conversation

“We need one more pass on the narrative approach before it goes to the agency.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • Story approachThe search label “Narrative approach” can route to both entries.
When the words have to travel

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Bring the script, brief or half-formed thought. We help find the shape people need to understand.

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Sources & evidence · 6

Direct term-level sources and supporting source families.