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Dictionary by pitch.dog
Awards, holds & availability · Working

No award

ELI5

A result in which none of the bidders is selected, or the job does not proceed.

Used in conversation

“Can we align with the client on the no award before the bid is locked?”

Pitch context

You may encounter “No award” in advertising & director treatments conversations or materials.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

When the words have to travel

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Bring the script, brief or half-formed thought. We help find the shape people need to understand.

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Sources & evidence · 4

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.