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Positioning, fit & persuasion · Working

Passion

Also called: enthusiasm

ELI5

Genuine conviction or emotional investment communicated by the creator during a pitch.

Used in conversation

“Your passion is clear; now connect it to specific choices in the project.”

Pitch context

You may encounter “Passion” in pitching & meetings conversations or materials.

Why it matters: Helps you understand how projects are presented, submitted, discussed and followed up.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.