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Dictionary by pitch.dog
Exposition, information & reveals · Core

Payoff

Also called: return

ELI5

A later event that fulfils, reverses or develops something previously set up.

Used in conversation

“The pitch names the payoff, but the story still needs to prove it.”

Pitch context

Use this when explaining how the story works on the page or across the finished screen experience.

Why it matters: Helps describe how a story works on the page and how its dramatic parts fit together.

When the words have to travel

Need a deck, treatment or show bible?

Bring the script, brief or half-formed thought. We help find the shape people need to understand.

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Sources & evidence · 6

Direct term-level sources and supporting source families.