Product placement

Also called: brand integration

ELI5

The inclusion of a real branded product within entertainment content under a commercial or editorial arrangement.

“Let’s include the product placement in the next design review.”

You may encounter “Product placement” in production design, locations, costume & hmu conversations or materials.

Why it matters: Explains how spaces, objects, clothes, hair and make-up create the physical world.

Meaning and consequences may change by contract, collective agreement, territory or law. This entry is orientation, not legal advice.

When the words have to travel

Bring the script, brief or half-formed thought. We help find the shape people need to understand.

Sources & evidence · 3

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.