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Dictionary by pitch.dog
Exposure & capture settings · Core

RAW

Also called: raw image

ELI5

Camera data kept close to the original capture so colour and exposure can be adjusted later.

Used in conversation

“We are recording RAW so the grade has more room later.”

Definition

Minimally processed camera data preserving broad adjustment flexibility.

Here “RAW” means: Minimally processed camera data preserving broad adjustment flexibility.

Pitch context

This term helps a treatment describe how the camera or light will shape the viewer's experience.

Why it matters: Explains what the image should look like and how it can be framed, captured and lit.

When the words have to travel

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Bring the script, brief or half-formed thought. We help find the shape people need to understand.

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Sources & evidence · 10

Direct term-level sources and supporting source families.