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Dictionary by pitch.dog
Awards, holds & availability · Working

Release a hold

ELI5

To give up reserved dates after losing, declining or no longer pursuing the job.

Used in conversation

“Please release the hold as soon as we know the actor is no longer needed.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

When the words have to travel

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Sources & evidence · 6

Direct term-level sources and supporting source families.