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Dictionary by pitch.dog
Character interiority & motivation · Working

Secret

Also called: hidden truth

ELI5

Information a character intentionally hides and whose discovery may alter relationships or stakes.

Used in conversation

“Let’s show the secret through behaviour and detail rather than only describing it.”

Pitch context

Use this when a deck or treatment needs to describe the people, world, tone or audience promise precisely.

Why it matters: Helps describe who the project follows, where it lives and what kind of experience it promises.

When the words have to travel

Need a deck, treatment or show bible?

Bring the script, brief or half-formed thought. We help find the shape people need to understand.

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Sources & evidence · 6

Direct term-level sources and supporting source families.