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Dictionary by pitch.dog
Campaign concepts & creative assets · Specialist

Single-take concept

Also called: one-take concept

ELI5

An execution designed to appear as one continuous shot, whether captured practically or invisibly stitched.

Used in conversation

“Can we align with the client on the single-take concept before the bid is locked?”

Pitch context

You may encounter “Single-take concept” in advertising & director treatments conversations or materials.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

When the words have to travel

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Sources & evidence · 4

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.