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Dictionary by pitch.dog
Deliverables, lengths & platform versions · Core

Social cutdown

Also called: social edit, social version, platform cutdown

ELI5

A social-media version made from the main ad.

Used in conversation

“The six-second vertical is a separate social cutdown with its own opening beat and safe text area.”

Definition

A shorter or reformatted version of a master commercial made for a social platform or placement.

Here “Social cutdown” means: A shorter or reformatted version of a master commercial made for a social platform or placement.

Pitch context

Listed in deliverables and treatment versioning plans for platform-specific campaign assets.

Why it matters: A cutdown may require new storytelling, framing, copy, clearances and approvals rather than simple trimming.

Connected terms

  • Master spotSocial cutdowns are often derived after the master spot is established.
  • CutdownA social cutdown is a platform-specific cutdown.
  • DeliverableA social cutdown is one deliverable.
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Sources & evidence · 3

Direct term-level sources and supporting source families.