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Dictionary by pitch.dog
Composition, score & themes · Working

Sonic logo

Also called: audio logo, sonic mnemonic

ELI5

A brief distinctive sound or musical phrase identifying a brand.

Used in conversation

“The treatment should explain how the sonic logo supports the story.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Explains dialogue, effects, atmosphere, music, voice and the technical work of making them intelligible.

When the words have to travel

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Sources & evidence · 9

Direct term-level sources and supporting source families.