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Dictionary by pitch.dog
Page structure & editorial elements · Working

Standfirst

Also called: dek, intro

ELI5

A short introductory paragraph between a headline and body copy.

Used in conversation

“Can we check the standfirst across the deck before export?”

Pitch context

You may encounter “Standfirst” in pitch materials & presentation design conversations or materials.

Why it matters: Tells you what document, visual asset or file someone is asking for or reviewing.

Connected terms

When the words have to travel

Need a deck, treatment or show bible?

Bring the script, brief or half-formed thought. We help find the shape people need to understand.

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.