Skip to content
Dictionary by pitch.dog
Concept, premise & hook · Core

Tagline

Also called: strapline, slogan

ELI5

A short, memorable line used to sell the feeling or promise of a project.

Used in conversation

“The tagline sells the attitude; it does not need to explain the whole plot.”

Definition

A brief promotional phrase expressing attitude, promise or memorable positioning rather than summarising the plot.

Here “Tagline” means: A brief promotional phrase expressing attitude, promise or memorable positioning rather than summarising the plot.

Pitch context

This names a document, asset or development step that can appear in a pitch package.

Why it matters: Helps describe how a story works on the page and how its dramatic parts fit together.

Connected terms

  • LoglineA logline summarises the dramatic proposition; a tagline is audience-facing promotional copy.
When the words have to travel

Need a deck, treatment or show bible?

Bring the script, brief or half-formed thought. We help find the shape people need to understand.

See how pitch.dog can help
Sources & evidence · 4

Direct term-level sources and supporting source families.