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Dictionary by pitch.dog
Treatment creation & sections · Working

Treatment deadline

ELI5

The date and time by which the director’s treatment must be submitted.

Used in conversation

“The treatment deadline needs to be explicit in the treatment, not left for production to guess.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

When the words have to travel

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Sources & evidence · 6

Direct term-level sources and supporting source families.