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Dictionary by pitch.dog
Treatment creation & sections · Core

Treatment request

Also called: request to treat

ELI5

A formal or informal invitation for a director to prepare a treatment for a specific job.

Used in conversation

“Can we align with the client on the treatment request before the bid is locked?”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

When the words have to travel

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Bring the script, brief or half-formed thought. We help find the shape people need to understand.

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Sources & evidence · 6

Direct term-level sources and supporting source families.