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Dictionary by pitch.dog
Deliverables, lengths & platform versions · Core

Version

Also called: variant

ELI5

An alternate deliverable changed by duration, language, audience, product, copy, market or platform.

Used in conversation

“The version needs to be explicit in the treatment, not left for production to guess.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • CutdownA cutdown is a shorter edit derived from a master; a version can vary by length, platform, market, language or content.
  • VersionA document version is a revision state; an advertising version is an alternate deliverable for a length, market or platform.
When the words have to travel

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Sources & evidence · 6

Direct term-level sources and supporting source families.