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Dictionary by pitch.dog
Deliverables, lengths & platform versions · Specialist

Vertical version

Also called: vertical asset, Vertical, vertical video

ELI5

A portrait-oriented advertising deliverable, often 9:16.

Used in conversation

“Let’s confirm the vertical version before the director starts the next treatment draft.”

Definition

A portrait-oriented advertising deliverable, commonly 9:16.

Here “Vertical version” means: A portrait-oriented advertising deliverable, commonly 9:16.

Pitch context

You may encounter “Vertical version” in advertising & director treatments conversations or materials.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

When the words have to travel

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Sources & evidence · 6

Direct term-level sources and supporting source families.