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Dictionary by pitch.dog
Positioning, fit & persuasion · Core

Why this?

Also called: project rationale

ELI5

The part of a pitch explaining why this particular story, subject, format or approach deserves attention.

Used in conversation

“Can we answer “Why this?” clearly before the pitch?”

Pitch context

This names a document, asset or development step that can appear in a pitch package.

Why it matters: Helps you understand how projects are presented, submitted, discussed and followed up.

When the words have to travel

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Bring the script, brief or half-formed thought. We help find the shape people need to understand.

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Sources & evidence · 6

Direct term-level sources and supporting source families.