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Dictionary by pitch.dog
Growth funnels, loops & lifecycle · Core

AARRR

Also called: pirate metrics

ELI5

A growth framework covering acquisition, activation, retention, referral and revenue.

Used in conversation

“Can we separate sustainable movement in AARRR from a one-off campaign effect?”

Pitch context

You will see “AARRR” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches growth funnels, loops & lifecycle.

Why it matters: It helps a reader interpret growth funnels, loops & lifecycle without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.