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Dictionary by pitch.dog
Customers, users & segmentation · Core

Account

Also called: customer account

ELI5

The organisation being sold to or served.

Used in conversation

“The account has five business units and one master agreement.”

Definition

In B2B contexts, the customer organisation managed as a commercial relationship.

Here “Account” means: In B2B contexts, the customer organisation managed as a commercial relationship.

Pitch context

You will see “Account” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches customers, users & segmentation.

Why it matters: It helps a reader interpret customers, users & segmentation without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • CustomerThe search label “customer account” can route to both entries.
When the words have to travel

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Sources & evidence · 7

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.