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Dictionary by pitch.dog
Markets, industries & categories · Core

Addressable market

Also called: reachable market

ELI5

The customers the company could actually serve.

Used in conversation

“The addressable market is smaller than the headline industry number.”

Definition

The portion of a broad market a company could realistically serve given its offer and constraints.

Here “Addressable market” means: The portion of a broad market a company could realistically serve given its offer and constraints.

Pitch context

You will see “Addressable market” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches markets, industries & categories.

Why it matters: It helps a reader interpret markets, industries & categories without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.