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Dictionary by pitch.dog
Decision narrative & persuasion · Core

Alignment

Also called: stakeholder alignment

ELI5

People understand the direction well enough to act together.

Used in conversation

“We have alignment on the goal but not on the budget.”

Definition

Sufficient shared understanding and support to move forward, which does not necessarily mean total agreement.

Here “Alignment” means: Sufficient shared understanding and support to move forward, which does not necessarily mean total agreement.

Pitch context

You will see “Alignment” in business pitches, proposals, executive summaries and decision decks when the discussion reaches decision narrative & persuasion.

Why it matters: It helps a reader interpret decision narrative & persuasion without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 3

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.