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Dictionary by pitch.dog
Marketing strategy & planning · Core

Always-on marketing

Also called: evergreen marketing

ELI5

Continuous activity maintained outside short campaign bursts.

Used in conversation

“Define always-on marketing before we compare campaign performance.”

Pitch context

You will see “Always-on marketing” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 6

Direct term-level sources and supporting source families.