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Dictionary by pitch.dog
Strategy frameworks & analysis · Working

Ansoff matrix

Also called: product-market growth matrix

ELI5

A four-box tool for thinking about growth directions.

Used in conversation

“The Ansoff matrix shows this move is diversification, not market penetration.”

Definition

A growth framework comparing existing and new products with existing and new markets.

Here “Ansoff matrix” means: A growth framework comparing existing and new products with existing and new markets.

Pitch context

You will see “Ansoff matrix” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategy frameworks & analysis.

Why it matters: It helps a reader interpret strategy frameworks & analysis without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.