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Dictionary by pitch.dog
Marketing strategy & planning · Core

Audience segment

Also called: media segment

ELI5

A group defined for communication or media based on selected characteristics or behaviour.

Used in conversation

“Define audience segment before we compare campaign performance.”

Pitch context

You will see “Audience segment” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 6

Direct term-level sources and supporting source families.