Skip to content
Dictionary by pitch.dog
Sales process & qualification · Working

BANT

Also called: Budget Authority Need Timing

ELI5

A qualification framework examining budget, authority, need and timing.

Used in conversation

“Who can verify BANT on the buyer’s side?”

Pitch context

You will see “BANT” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches sales process & qualification.

Why it matters: It helps a reader interpret sales process & qualification without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

Need an investor or company deck?

Bring the business, the evidence or the half-formed ask. We help it travel beyond the spreadsheet.

See how pitch.dog can help
Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.