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Business pitch formats & situations · Specialist

Beauty parade

Also called: beauty contest, credentials pitch

ELI5

Several firms present so a client can choose one.

Used in conversation

“We are one of four firms in the beauty parade next Thursday.”

Definition

An informal term for a competitive presentation in which advisers or suppliers pitch to win an appointment.

Here “Beauty parade” means: An informal term for a competitive presentation in which advisers or suppliers pitch to win an appointment.

Pitch context

You will see “Beauty parade” in business pitches, proposals, executive summaries and decision decks when the discussion reaches business pitch formats & situations.

Why it matters: It helps a reader interpret business pitch formats & situations without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 3

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.