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Dictionary by pitch.dog
Messaging, proposition & voice · Core

Benefit

Also called: customer benefit

ELI5

A useful or desirable outcome a person receives from a feature or service.

Used in conversation

“Can we make benefit specific enough that another team could use it correctly?”

Pitch context

You will see “Benefit” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches messaging, proposition & voice.

Why it matters: In messaging, proposition & voice, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Connected terms

  • Customer gainThe search label “customer benefit” can route to both entries.
When the words have to travel

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Sources & evidence · 5

Direct term-level sources and supporting source families.