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Dictionary by pitch.dog
Margins, break-even & unit economics · Working

Blended CAC

Also called: average CAC

ELI5

Customer acquisition cost calculated across channels or segments together.

Used in conversation

“Compare blended CAC with the same cohort and period before drawing a conclusion.”

Pitch context

You will see “Blended CAC” in financial models, budgets, board packs and investor materials when the discussion reaches margins, break-even & unit economics.

Why it matters: In margins, break-even & unit economics, different calculation boundaries, periods or accounting treatments can change the number and the decision.

Caution

Calculation, recognition and disclosure can vary by accounting framework, company policy and reporting context.

When the words have to travel

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Sources & evidence · 4

Direct term-level sources and supporting source families.